Cocomelon's Studio Tells Its Artists to Start Experimenting With AI
Moonbug Entertainment, studio behind Cocomelon and Blippi, issued generative AI guidelines requiring human authorship and legal review of all AI use.
Moonbug Entertainment, producer of Cocomelon, Little Baby Bum, Blippi, and Mia's Magic Playground, shared its 'Studio AI Bible' and generative AI policy with 404 Media. The guidelines permit AI for ideation, storyboarding, and utility tasks but require substantial human creative input on core elements, legal approval of every tool, and a 'provenance and isolation' filing system to preserve copyright. A spokesperson said generative AI is not currently used in aired episodes. Moonbug content has hundreds of millions of YouTube subscribers, with Cocomelon spinoffs on Netflix, a Universal movie in development, and a Disney+ move planned next year.