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How Zapier transformed core marketing processes with ChatGPT Work
Zapier's enterprise marketing team uses ChatGPT Work to cut lead-funnel drop-offs and automate reporting.
OpenAI published a customer story on how Zapier's enterprise marketing team adopted ChatGPT Work. Use cases include reducing lead funnel drop-offs, building campaign assets, and automating reporting. This is marketing case-study content rather than a product or research announcement.
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The AI graveyard: a running list of projects and startups that didn’t make it
TechCrunch compiles a running list of failed AI products and startups, including Relay, OpenAI's Sora, Humane AI Pin, Notion Mail, and Microsoft's Recall.
TechCrunch's 'AI graveyard' tracks notable AI products and startups that shut down or underperformed, citing S&P Global data that about 42% of AI initiatives are abandoned. Examples include the Relay automation startup, OpenAI's Sora video platform (shut March 2026), ChatGPT Atlas browser (discontinued August 9), Notion Mail (shutting September 22), and Apple's delayed Siri AI that contributed to a $250 million settlement. Hardware failures include the Humane AI Pin ($230 million raised, assets sold to HP for $116 million) and the Rabbit R1, which sold 100,000 units but received poor reviews. Microsoft's Recall feature remains controversial after a researcher demonstrated a tool extracting its captured data.
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