OpenAI launches visual ads that appear alongside image generation results
OpenAI will show labeled visual ads beside ChatGPT image-generation results for U.S. users later this month.
OpenAI will add labeled visual display ads beside images that users ask ChatGPT to generate, starting later this month in the United States with a test group of advertisers. The company says the ads will not change ChatGPT's answers. It is also expanding click-attribution and full-funnel measurement partners and running brand-suitability pilots with DoubleVerify and Integral Ad Science. Ads already support free and low-cost tiers and previously expanded to India; a global rollout could eventually reach ChatGPT's 1.2 billion weekly users.
46