ChatGPT's new ad format fills the image generation loading screen with product carousels
OpenAI will test labeled ChatGPT display ads on US image-generation loading screens and expand ad measurement.
OpenAI plans to show labeled display ads to US ChatGPT users while images generate, placing product carousels or rows below the image and separate from it. The test starts later this month with an initial advertiser group. Advertisers can pass conversion data through Hightouch, Tealium, and LiveRamp, with attribution from AppsFlyer, Adjust, and Branch, and geo experiments via Haus, Measured, and WorkMagic. OpenAI says ads already run in more than 40 countries, with a $1 billion annualized ad revenue run rate and a $100 billion target by 2030; ChatGPT reaches 1.2 billion people weekly.
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