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NCMEC

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San Francisco Orders Meta to Stop ‘Allowing’ AI Child Abuse Ads

San Francisco's city attorney sent Meta a cease-and-desist over 350+ ads containing AI-generated child sexual abuse content, demanding remediation within 28 days.

San Francisco City Attorney David Chiu issued a cease-and-desist ordering Meta to stop 'allowing' paid ads with AI-generated child sexual abuse content and demanding answers within 28 days about moderation failures. Tech Transparency Project researchers found more than 350 ads that turned images of minors, some of real people including a European royal family member, into videos depicting sexual acts, directing users to AI nudify apps; the ads reached over 29,000 accounts across the EU, US, Australia and India. Meta says all ads have been removed, most had fewer than 200 impressions and total ad spend was under $5,000, and argues the ads ran outside the city attorney's jurisdiction.

WIRED · Security · 6d agoAI safety & security

Meta Failed to Catch Hundreds of AI Child Abuse Ads. Some Included Images of Real Kids

Meta's AI ad-detection failed to catch 350+ CSAM video ads on Facebook, Instagram, and Threads, some depicting images of real children.

The Tech Transparency Project found over 250 additional ads containing child sexual abuse material on Meta platforms since August, on top of ~53 previously removed, exceeding 350 total since late last year. Some ads used images of real children, including a European royal family minor and teen influencers, morphed into graphic sexual videos via AI face-swapping. Ads linked to nudification apps from Chinese developers and reached over 29,000 EU accounts plus thousands in the US, UK, Australia, and India.

WIRED · Security · 7d agoAI safety & security

I’ve been deepfaked: What do I do?

ESET outlines steps for deepfake victims: preserving evidence, using platform reporting tools, and legal remedies like the US TAKE IT DOWN Act and StopNCII.org.

ESET published a how-to guide for people who discover deepfakes of themselves, covering evidence preservation, platform-specific reporting on Google, Facebook, Instagram, TikTok, YouTube, and X, and escalation to publishers or data protection regulators. It notes the US TAKE IT DOWN Act criminalizes non-consensual intimate imagery (NCII) and requires 48-hour takedowns, while UK and EU laws add creation offenses and GDPR Article 17 erasure rights. Services like StopNCII.org and TakeItDown.NCMEC.org hash images so participating platforms such as Meta, TikTok, Reddit, and X can find and remove matching copies.

ESET WeLiveSecurity · 13d agoAI safety & security