Building advertising for the way people use AI
OpenAI is testing visual ChatGPT ads during image generation and expanding advertiser measurement tools.
OpenAI said ChatGPT reaches 1.2 billion people weekly and will test a visual ad format during image generation later this month in the United States. Ads will be labeled, kept separate from created images, and will not influence answers. New measurement connections include Hightouch, Tealium, and LiveRamp, plus attribution partners such as AppsFlyer, Adjust, Branch, and Triple Whale. Brand-suitability pilots with DoubleVerify and Integral Ad Science are designed not to access private user conversations.
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