Radisson Hotel Group brings hotel discovery into ChatGPT
Radisson launched a ChatGPT hotel plugin and ads converting about 1.5 times organic search.
Radisson Hotel Group, with Accenture Song and OpenAI, launched a ChatGPT plugin that shows hotel suggestions, maps, prices, and amenities before sending travelers to Radisson to book. Early July–August 2026 results put visit-to-booking conversion at about 1.5 times Radisson’s organic search. Radisson is also running sponsored ChatGPT advertising, expanded across Europe and beyond, with more than half of recorded checkout and booking events attributed through view-through measurement. Accenture’s MCP server and APIs, built in six weeks, power both the plugin and the ads.
- Plugin built in six weeks with Accenture using agentic development.
- July–August 2026 conversion about 1.5 times organic search.
- Installed plugin can appear automatically without typing @RadissonHotels.
- Sponsored ChatGPT ads expanded in Europe; over half of bookings were view-through.
- Radisson has more than 1,640 hotels across EMEA and APAC.
- Vendors
- OpenAI
- Products
- ChatGPT
- Organizations
- Radisson Hotel GroupAccentureAccenture SongOpenAI
From the original article
4 min read at openai.com
Radisson partnered with Accenture to build a ChatGPT plugin using OpenAI technology, helping travelers find, compare, and book hotels while planning their trips.
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