Disney partners with Adobe on generative AI tools
Original title: Disney and Adobe are building generative AI tools together
Disney gains early access to Adobe Firefly for developing proprietary generative AI models tailored to theme parks cruise line and ESPN content.
Disney and Adobe announced a multi-year partnership to create human-centered artist-led generative AI models for Disney properties. Models trained on Disney's unique world knowledge will generate production-ready outputs for resorts cruise line and ESPN graphics. Builds on existing Imagineering R&D use of Firefly AI platform.
- Models customized on Disney properties for commercial safety
- Exploration of responsibly developed AI for creative workflows
- Disney Imagineering already uses Firefly for theme park development
- Partnership includes ESPN content enhancement and fan engagement
From the original article
2 min read at theverge.com
Who wants a hand-designed and creatively curated monorail anyway. | Image: Disney / Adobe The Walt Disney Company has teamed up with Adobe to develop proprietary "artist-led" generative AI models to support Disney's production pipeline.
By Jess Weatherbed · theverge.com
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