Disney and Adobe partner to build brand-safe Firefly models
Original title: Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
Disney gets early Adobe access for parks, cruises, and ESPN; Imagineering already uses Firefly.
Disney and Adobe announced a multi-year partnership at Adobe MAX to build custom AI tools for Disney productions. Adobe will use Firefly Foundry to train models on Disney characters, environments, and styles for commercially safe output. The deal covers theme parks, the cruise line, Walt Disney Studios, and ESPN.
Unconfirmed: The job-cut figures are attributed to Bloomberg and are separate from the Adobe announcement.
- StudioLAB and ESPN Edge are included for fan engagement and archive uses.
- Disney previously dealt with OpenAI and was involved in Character.AI's bankruptcy.
- Bloomberg reports planned cuts of thousands of jobs and 20 percent of annual costs.
- Vendors
- Adobe
- Products
- FireflyFirefly Foundry
- Organizations
- Disney
From the original article
1 min read at the-decoder.com
Disney and Adobe are building custom AI tools together for the entertainment giant's productions. The article Disney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire appeared first on The Decoder.
By Maximilian Schreiner · the-decoder.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.