Prostujemy: fakty o walce z oszukańczymi reklamami w Polsce
Meta disputes an Instrat foundation report on scam-ad profits in Poland and touts new AI anti-impersonation systems and advertiser verification requirements.
Meta published a Polish-language rebuttal to an Instrat foundation report estimating scam-ad revenue in Poland, arguing its methodology is flawed because it treats all removed ads as fraudulent, uses EU-wide reach data for Poland, extrapolates from three days of data that varied by up to 80%, and relies on a 108-ad sample from a deliberately primed iOS profile. Meta says its new AI anti-impersonation system, deployed in Poland among Europe's first wave, detected and removed 50% more ads impersonating public figures than the previous system. Meta will require verification from 100% of financial-services advertisers targeting Poland and targets 90% of global ad revenue from verified advertisers by the end of 2026, alongside a new in-app scam protection hub on Facebook and Instagram.
- Meta calls the Instrat report biased, noting it was prepared by a law firm representing a Meta plaintiff
- Report's estimates treated all removed ads as fraudulent and relied on a 108-ad iOS sample
- AI anti-impersonation system in Poland removed 50% more impersonation ads than its predecessor
- 100% of financial-services advertisers targeting Poland will face verification; 90% global verified-revenue target by end of 2026
From the original article
5 min read at about.fb.com
Na początku tego tygodnia fundacja Instrat opublikowała raport dotyczący jednego z najtrudniejszych wyzwań, z jakimi mierzy się cała branża – reklam o charakterze oszukańczym. To poważne i złożone wyzwanie, które dotyczy firm technologicznych, banków i całego społeczeństwa.
By Facebook · about.fb.com
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