Southeast Asia digital economy projected at $368 billion in 2026
Original title: Southeast Asia’s digital economy to hit $368 billion
The e-Conomy SEA report says 243 million people use generative AI and projects a 60-fold usage rise.
Google, Temasek, and Bain & Company’s 11th e-Conomy SEA report says Southeast Asia’s digital economy will grow 17% year-on-year to $368 billion GMV in 2026 and exceed $1 trillion by 2035. It says generative AI is used by 243 million people, 58% of the working population. The report cites sector GMV figures and says 75% of users would let AI agents compare prices and complete transactions.
Unconfirmed: Figures are projections and survey findings from the joint report, not independently verified results.
- E-commerce is listed at $226 billion GMV, up 18% year-on-year.
- Online travel is $59 billion GMV and online media $44 billion revenue.
- Digital financial services are cited at $1,650 billion GTV, up 16%.
- The report says data-center capacity must roughly triple within five years.
- ASEAN’s Digital Economy Framework Agreement is expected in November 2026.
- Vendors
- Organizations
- TemasekBain & Company
From the original article
4 min read at blog.google
Widespread AI adoption is propelling Southeast Asia's digital economy to a projected $368 billion in 2026 and $1 trillion by 2035.
By Nitin Gajria · blog.google
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.