Pennsylvania law requires labels on AI-generated ads
Original title: Pennsylvania will require labels on AI-generated ads
The rule covers image, video, audio, and text ads expected to air or appear in Pennsylvania, including ads made elsewhere.
On Thursday, Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, requiring a same-format label when an ad has been significantly modified or generated by artificial intelligence. It applies from large TV commercials to small local flyers, and to ads created outside Pennsylvania if they are expected to appear there. The article says the statute leaves subjective tests, including “significantly modified,” “evidently fictional,” and a parody, satire, commentary, and criticism carve-out. Senator Nick Pisciottano’s office did not immediately comment.
Unconfirmed: What counts as significantly modified, evidently fictional, or a false consumer perception is not defined in the article.
- Labels must match the ad’s format: image, video, audio, or text.
- Pennsylvania is described as one of the first states to require AI-content disclosures.
- The law may affect commercials in other states if they also air in Pennsylvania.
- A carve-out covers parody, satire, commentary, criticism, and evidently fictional content.
From the original article
1 min read at theverge.com
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself.
By Terrence O’Brien · theverge.com
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