Amazon has an uncomfortably personal profile on you
Amazon’s About You page infers intimate traits from shopping data, and customers cannot fully opt out.
Malwarebytes describes Amazon’s About You page, which shows personal details inferred for shopping recommendations. Sources include purchase history, searches, saved lists, reviews, and Alexa for Shopping conversations, and profiles can include intimate assumptions such as body descriptions tied to clothing buys. Customers can delete individual entries, but Amazon has not offered a master opt-out or explained whether deletion removes underlying data or only hides it from personalization.
- About You, introduced in May, surfaces inferred shopping profiles.
- Inputs include purchases, searches, lists, reviews, and Alexa shopping chats.
- Entries can be deleted one by one, but there is no master opt-out.
- Amazon does not say whether removal deletes underlying data or stops new inferences.
- Vendors
- Amazon
- Organizations
- AmazonMalwarebytes
From the original article
3 min read at malwarebytes.com
Amazon thinks it knows your body, your family, and your life. You didn't sign up for it, and we couldn't find a way to opt-out.
By @MetallicaMVP · malwarebytes.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.