How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email
OpenAI lets advertisers target ChatGPT users using emails, phone numbers, device IDs, and conversation context.
404 Media tested OpenAI’s ChatGPT advertising tools and found advertisers can target Free and Go users with uploaded email addresses, phone numbers, hashed identifiers, or Android advertising IDs. Campaigns can also use context hints tied to conversation topics, so prompts may influence which ads appear. OpenAI said matched inclusion audiences need at least 25,000 users, advertisers cannot see who matched, and uploaded files are deleted after processing, usually within 24 hours. Turning off ads personalization does not stop ads or prevent targeting based on the current chat.
- Advertisers can upload raw or hashed emails, phones, and Android advertising IDs.
- Inclusion targeting requires at least 25,000 matched ChatGPT users.
- Context hints match ads to conversation topics, including privacy prompts.
- Opting out of ad personalization still allows ads from the current chat.
- OpenAI says uploaded audience files are deleted within about 24 hours.
- Vendors
- OpenAI
- Products
- ChatGPT
- Organizations
- OpenAIDecryptAds
- Countries
- United States
From the original article
4 min read at 404media.co
Most ChatGPT users probably don’t know you can be specifically targeted on the platform by advertisers based on your email, phone number, or unique phone identifier.
By Joseph Cox · 404media.co
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.