How Zapier transformed core marketing processes with ChatGPT Work
Zapier's enterprise marketing team uses ChatGPT Work to cut lead-funnel drop-offs and automate reporting.
OpenAI published a customer story on how Zapier's enterprise marketing team adopted ChatGPT Work. Use cases include reducing lead funnel drop-offs, building campaign assets, and automating reporting. This is marketing case-study content rather than a product or research announcement.