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Meta debuts its Muse AI agent. Will consumers trust it?

Meta launched Muse, a consumer AI agent powered by Muse Spark that connects to users' apps to execute tasks like emailing, booking travel, and payments.

Meta introduced Muse, a personal AI agent for US users that connects to email, calendars, payments, shopping, and other services to execute tasks such as booking travel, lowering bills, and completing purchases via Link by Stripe. The agent runs in a dedicated Muse Secure VM with a separate Sentinel agent kept apart at the system level, and Meta claims it cannot see passwords or payment data and does not share conversations with ad systems. Muse is free to start, with Power ($20/month) and Maximum ($100/month) subscription tiers, and is available on the web, iOS, Android, and WhatsApp, with Meta AI glasses support planned. The launch follows Meta's $18 billion multistate consumer-harms settlement and comes as rivals like Gemini Spark and Claude Cowork push agentic AI.

TechCrunch · AI · 8d agoAI industry 3 sources1

Fake Refund Scam Hits Shopify Shop App Users

A fake refund scam has targeted Shopify Shop app users for several months, with fraudsters impersonating refunds directly inside the app.

Huntress reports an ongoing fake refund scam aimed at users of Shopify's Shop app. The fraudsters operate directly within the app rather than via email, making the scam harder to spot. The activity has been observed over the past few months, and users should verify refund requests before acting.

Huntress · Aug 13, 2026Phishing & fraud

Native is now the future of mobile at Shopify

Shopify is dropping React Native for separate Swift and Kotlin native apps, saying AI agents now handle cross-platform implementation work.

Shopify adopted React Native in 2020 to stop building features twice, let developers work across the stack, and spend less time chasing feature parity. The company now plans to return to separate Swift and Kotlin codebases. Simon Willison's commentary notes AI agents can do enough implementation, translation, testing, and review work that dual native codebases are viable again.

Simon Willison · 6d agoAI industry

Reimagining advertising with AI

OpenAI launches ChatGPT advertising features including Sponsored Agents, AI ad creation in Ads Manager, and integrations with HubSpot and Shopify.

OpenAI is testing Sponsored Agents in the United States, letting users converse with clearly labeled business-sponsored agents after clicking ads in ChatGPT. Advertisers can create, update, and analyze campaigns via natural-language prompts in ChatGPT with an Ads Manager plugin, plus AI-suggested copy and imagery in Ads Manager. HubSpot becomes the first CRM partner and Shopify the first ecommerce partner, with the Shopify app expanding internationally on September 23.

OpenAI News · 10h agoAI industry

Muse can shop, write emails, and negotiate prices for users, all through WhatsApp

Meta launched Muse, a WhatsApp-controlled agent running on an isolated VM with a Sentinel gatekeeper, able to shop, email, book travel, and negotiate.

Meta introduced Muse, an autonomous agent controlled through WhatsApp that runs on its own cloud virtual machine, plans multi-step tasks, browses, fills forms, and negotiates on users' behalf. Payments run through Stripe's Link using one-time cards, which Meta calls the first AI agent covered by Link's purchase protection, with Shop Pay and 1Password integration planned. A second agent, Sentinel, gates all Muse network access and holds credentials, and a Muse Confidential VM with user-held encryption keys is planned later this year. Muse's model reportedly scored 44-48 on Artificial Analysis Intelligence Index v4.3, up from 31 for Muse Spark in April, near GPT-5.6 Sol's 47; it launches first in the US on iOS and Android.

The Decoderupdated · 4d agofirst · 6d agoAI industry 10 sources1

Smishing Hackers Can Watch Every Keystroke as Victims Enter Card Details and OTPs

Group-IB details the JWR smishing kit, used by the Outsider cluster, that streams keystrokes and OTPs to fraudsters in real time via WebSocket.

Group-IB linked the JWR phishing kit to an operator cluster it tracks as Outsider within the broader Smishing Triad ecosystem. Fake toll, parcel, and delivery messages lead to live phishing pages that capture card numbers, passwords, and one-time passcodes before victims submit forms. The kit supports up to 32 guided pages, AES-256-CTR wrapped traffic with keys embedded per message, rotating short links and domains, and WordPress or Shopify integration markers, enabling account takeover and unauthorized payments.

Cyber Security News · 10h agoPhishing & fraud in the wild 2 sources

Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll

Fashion app Daydream uses iOS 27 Apple Intelligence APIs to turn saved outfit photos into shoppable matches and enable Siri voice search.

Daydream launched photo-based outfit shopping and Siri natural-language search built on Apple's iOS 27 developer tools, matching images against roughly 3 million products from 325+ retailers and 10,000 brands. The app claims over 1.5 million shoppers and frames the features as steps toward a cross-surface shopping agent. Competitors include Google, Amazon, Onton, and Alta.

TechCrunch · AI · 2d agoAI industry

[AINews] 10% worse, 100x cheaper, 10000x faster: Why Simulation is taking over

Latent Space argues AI training pipeline stages—rewards, data, teachers, curricula, environments—are flipping from human-made to model-made simulation.

Latent Space's AINews essay traces how each component of AI training has turned synthetic since 2022: reward models (InstructGPT, RLAIF), synthetic pretraining data (Microsoft Phi, NVIDIA Nemotron-4 340B), model teachers (Alpaca, DeepSeek-R1 distillation), and self-generated curricula (Self-Rewarding Language Models, SPIN). In 2026 it highlights Karpathy's autoresearch loop—700 experiments yielding 20 kept improvements, cutting GPT-2 training time from 2.02 to 1.80 hours—and Z.ai's GLM-5.3 fully synthetic RL environment, judging, and verification stack. It frames these shifts as 'simulation': 10% worse but 100x cheaper and 10,000x faster than human equivalents.

Latent Space · 25d agoAI industry

Shipt becomes the latest delivery app with an AI shopping assistant

Target-owned delivery platform Shipt launched Ask Shipt, an AI shopping assistant that turns prompts and dish photos into ready-to-buy carts.

Shipt, the same-day delivery platform owned by Target, announced Ask Shipt, an AI assistant that converts text prompts, budget constraints, and uploaded dish photos into customized shopping carts. It follows similar 2026 launches from Instacart (Clementine), Uber Eats, and DoorDash. Target.com has separately added AI features such as photo search and review summaries. The tool is available now in the Shipt app and on Shipt.com.

TechCrunch · AI · 7d agoAI industry

Nscale adds former OpenAI exec Fidji Simo to its board ahead of potential IPO

AI data center startup Nscale appointed former OpenAI executive Fidji Simo to its board ahead of a planned fall IPO and reported $3.5 billion raise.

Nscale, a UK-based AI data center startup founded two years ago, appointed Fidji Simo to its board. Simo was formerly CEO of AGI Deployment at OpenAI (the lab's No. 2 executive), and previously served as Instacart CEO through its 2023 IPO and as head of the Facebook app at Meta. She joins Sheryl Sandberg, Susan Decker, and Nick Clegg on the board as the company prepares for an anticipated IPO this fall. Nscale is reportedly attempting to raise up to $3.5 billion ahead of the IPO, according to Bloomberg.

TechCrunch · AI · 5d agoAI industry

Instacart launches an AI grocery shopping assistant called Clementine

Instacart launches Clementine, a conversational AI grocery assistant that turns chats, lists, or recipes into purchasable carts in the US and Canada.

Instacart launched Clementine, an AI assistant that converts conversations, grocery lists, photos of handwritten lists, or recipes into ready-to-buy carts, now available in the US and Canada. It generates personalized recipes, tailors recommendations to dietary needs such as gluten-free and vegetarian, and surfaces deals and lower-cost alternatives. Uber Eats and DoorDash have launched similar AI assistants as delivery apps compete to become households' default meal-planning tools.

TechCrunch · AI · 7d agoAI industry

More than 100,000 fake stores are out to steal your card details

Researchers uncovered DoppelCart, a network of roughly 119,000 cloned fake shops that harvest card details and one-time bank codes during checkout.

Researchers at German firm Nebty identified 118,787 .shop domains tied to cloned online stores, representing 2.72% of the TLD population examined and described as the largest publicly documented fake-shop network by domain count. The shops mimic more than 44,000 brands, advertise discounts up to 65%, and 96% of confirmed shops reportedly share identical build files using just 27 ecommerce backends. Fraudulent checkout pages send card numbers, CVVs, billing data and bank one-time confirmation codes to attacker-controlled servers in real time over WebSockets, allowing criminals to complete payments while victims are still checking out.

Malwarebytes Labs · 7d agoPhishing & fraud

[AINews] Poolside gets $12B reverse-execuhire to NVIDIA; founders stay for $1B, employees go for $6B, Infraco scaling to 7GW neocloud

NVIDIA struck a $12B deal with AI coding startup Poolside, licensing its Model Factory and hiring 109 of its technical employees.

NVIDIA spent roughly $12B in an unusual reverse-execuhire of Poolside, licensing the company's Model Factory while hiring 109 of its ~115 technical staff; founders retain a $1B stake and employees receive about $6B. Poolside had raced to raise $2B to fund a 40,000 GB300 cluster after missing a six-week funding window, and founders argue frontier-scale training now requires an order of magnitude more compute plus contracted data center space. An infrastructure arm spun out in January 2026 is scaling toward 7GW as a neocloud. The newsletter also recaps OpenAI and Anthropic agent-platform releases.

Latent Space · 26d agoAI industry

A Vinyl Bar in Shibuya is a startup from a former Spotify leader for making music apps

Former Spotify innovation head raises $5.5M pre-seed for A Vinyl Bar in Shibuya, a startup building playful music-creation apps with selective generative AI features.

A Vinyl Bar in Shibuya, founded by former Spotify head of innovation Máuhan M Zonoozy, raised a $5.5M pre-seed round from Mantis VC, SV Angel, Boxgroup, Quiet Capital and others. The startup ships small music-play apps including Speed Surfer, Usersound, Stacks, Drops, Sampler, and the iOS mixer app bop, plus a new prompt-based sound creation feature. Zonoozy says the company deliberately avoids infusing AI into every product, arguing human taste and participation become more valuable as AI-generated content grows abundant.

TechCrunch · AI · 2d agoAI industry 2 sources

Outsider Phishing Kit Survives Takedown With 700 New Pages

Group-IB found the Outsider phishing kit kept generating 700+ new phishing pages within a month of Operation Ghost Hook's takedown.

Group-IB linked the Outsider Phishing Kit, operated by a threat actor known as ChenLun, to more than 100,000 phishing pages across 54+ countries between December 2025 and May 2026. After the FBI, Google, and Lumen's Black Lotus Labs seized core admin servers, a Shopify storefront, about $100,000, and thousands of domains under Operation Ghost Hook in June, over 700 new phishing domains appeared within a month. The kit offered 267 templates, adversary-in-the-middle MFA interception, WebSocket-based live operator communication, and SMS delivery via a Telegram affiliate ecosystem with more than 5,000 subscribers.

Infosecurity Magazine · 13d agoPhishing & fraud in the wild1

Présentation de Meta One : Un service d’abonnement offrant davantage de fonctionnalités et d’IA pour créer, se connecter et se démarquer

Meta launches Meta One subscription bundles with expanded Meta AI usage and creator/business tools, already at 15 million subscriptions and trials.

Meta launched Meta One, a new subscription service across Instagram, Facebook, WhatsApp and Meta AI with more than 50 features and 15 million subscriptions and trials to date. Core and Premium bundles add heavier use of compute-intensive AI features, including image creation/editing and video generation via the Muse models, plus tools like Restyle on Instagram. Pricing starts at EUR 2.49/month for single-product plans, EUR 6.99 for bundled consumer plans and EUR 16.99 for creator/business bundles; the core Meta AI experience remains free.

Meta Newsroom · 1d agoAI industry

Researchers Show How Meta's 'Pervert Glasses' Are Used to Harass Women

University of Sydney researchers detail how pickup artists use Meta Ray-Ban smart glasses to covertly film and harass women, then post the videos on Instagram.

Researchers Joanne Gray, Milica Stilinovic, Marcus Carter, and Ben Egliston analyzed 350 Instagram videos posted between September 2023 and March 2026 showing unsolicited approaches to women filmed with smart glasses. They found a clear correlation between covert filming and harassment severity, arguing ambient capture creates 'borderline' harassment that evades platform moderation mechanisms. Instagram head Adam Mosseri said the platform would remove harassing pickup-line content, though similar videos remain widespread a month later. Meta's safeguards, such as the recording light, were previously criticized as insufficient, and users have modded glasses to disable the light.

404 Media · Aug 12, 2026AI safety & security

Shopware fixes Store API vulnerability allowing administrator takeover

Sansec discovered a Shopware 6 Store API flaw enabling administrator takeover; merchants should immediately update to 6.7.13.1 or 6.6.10.23.

Security firm Sansec discovered and confirmed a vulnerability in Shopware 6.7.12.2, then the latest stable release, that allows attackers to take over administrator accounts through the Store API. Shopware has released patches, and merchants are urged to update immediately to 6.7.13.1 or 6.6.10.23. No exploitation activity or CVE identifier is mentioned in the disclosure text.

Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact

Paper proposes Generative Marketing Mix Modeling to causally estimate Generative Engine Optimization and Marketing effects on business outcomes.

The authors develop GMMM, a causal inference framework for measuring how often users see and notice a firm's name in generated answers, which standard marketing data ignore. For GEO it combines repeated generated answers with question counts, shares of generative-system usage and notice probabilities; for GEM it uses sponsored placement records with notice probabilities. The framework compares expected business responses under alternative treatment sequences, establishes identification conditions, and is evaluated on simulated product-recommendation answers in English and Japanese.

arXiv cs.AI / cs.LG / cs.CL · 6d agoAI research

Distill Globally, Adapt Locally: Reasoning Distillation and Product-Type Test-Time Training for Scalable Trade-Up Recommendation

A distillation framework compresses LLM reasoning into a 15.5M-parameter trade-up recommendation model reaching AUC 0.941 with product-type test-time training.

The paper targets trade-up recommendation, which identifies higher-quality alternatives that preserve customer purchase intent. A retrieval-augmented few-shot LLM teacher generates labels and rationales that supervise a compact embedding-pair classifier; at inference the 15.5M-parameter student uses only two precomputed 768-dimensional embeddings with no LLM calls. On 8,352 annotated pairs, label-only training scored AUC 0.912, reasoning distillation reached 0.924, and product-type test-time training lifted it to 0.941 with average precision 0.940. The distilled student is roughly 5,000x faster and 10,000x cheaper than direct LLM inference on a 100K-pair proxy catalog.

arXiv cs.AI / cs.LG / cs.CL · 12d agoAI research

Adobe Commerce Zero-Day Exploited to Backdoor Online Stores

Sansec found attackers exploiting an Adobe Commerce/Magento zero-day (StyleSmuggler) since September 4 to deploy Rust backdoors on online stores.

Threat actors are actively exploiting a zero-day RCE in Adobe Commerce and Magento 2.4.7-2.4.9, injecting PHP code via generated failure reports and executing it through Magento's payment-failure email, with no user interaction required. Exploitation began September 4 and succeeds even against stores running the July and August 2026 patches; the Rust backdoor disguises itself as kworker/u:8:0 or fc-cache and hides C&C communication inside fake NTP replies. Adobe's September 8 Patch Tuesday updates may not include a StyleSmuggler fix.

SecurityWeek · 9d agoExploit / PoC in the wild

Meta expands subscription push with new AI-focused plans

Meta launched Meta One subscriptions ($7.99–$499/month) bundling expanded Muse AI image and video generation across Facebook, Instagram, and WhatsApp.

Meta introduced Meta One with consumer Core ($7.99/mo) and Premium ($19.99/mo) tiers plus business plans ranging from Essential ($14.99/mo) to Max ($499/mo). Subscriptions unlock expanded Muse Image, Muse Video, Restyle editing, and Meta Business Agent usage, following Meta's $14.3B investment in Scale AI. Appfigures data shows Instagram's daily subscription revenue averaging $1.2M and Facebook's $528K after the March Plus-tier launches, up 475% and 143% respectively. BNP Paribas forecasts $13.5B added revenue by 2028; Truist estimates $20B by 2030.

TechCrunch · AI · 1d agoAI industry

ChatGPT Ads expands across Europe

OpenAI is expanding ChatGPT Ads to 31 European markets, letting advertisers reach users as they explore, compare, and decide.

OpenAI announced that ChatGPT Ads is expanding to 31 European markets. The move extends OpenAI's advertising monetization, allowing advertisers to reach users during exploration, comparison of options, and purchase decisions. The announcement has no direct security relevance and carries no risk beyond competitive AI industry impact.

OpenAI News · 29d agoAI industry

Instagram’s AI detection is a mess (again)

Instagram is mislabeling ordinary edited photos as AI Content while some AI imagery goes unlabeled, repeating a 2024 detection failure.

The Verge documents weeks of erroneous AI Content labels on Instagram, including images edited only with Canva's Background Remover or an iPhone Photos app, while some generative images escape tagging. Canva said some of its assistive AI tools were being tagged as generative and claims the issue is fixed, though users still report tagging. Meta scans IPTC and C2PA metadata and uses signals like Google's SynthID, but remains vague about detection criteria; one tester found only Meta AI-created or edited images reliably triggered labels, and an image-poisoned photo was tagged. A similar mislabeling wave hit Instagram in 2024.

The Verge · AI · 12d agoAI industry

RegionFed: Federated Learning for Personalized Query Understanding in Heterogeneous Retail Environments

RegionFed is a gradient-level federated learning framework enabling personalized retail query understanding while matching centralized accuracy with differential privacy.

RegionFed is an architecture-robust federated learning framework for personalized query understanding that operates at the gradient level, using the l2 conflict between regional and global gradients to diagnose heterogeneity and control personalization. Existing parameter-level personalized FL methods collapse on transformers, falling below 10% accuracy on T5, while RegionFed deploys unchanged on T5-Small, T5-3B, RoBERTa, and CNNs. RegionFed-Meta achieves 92.27% across Amazon ESCI, Amazon Reviews, and LEAF-FEMNIST, within 0.23 percentage points of the centralized upper bound, with epsilon-approx-0.60 differential privacy.

arXiv cs.AI / cs.LG / cs.CL · 12d agoAI research1

Your Website Now Has Two Audiences: Humans and AI

Akamai argues websites now serve two audiences — humans and AI agents — reshaping web traffic, content delivery, and site design considerations.

Akamai published a blog post examining how websites now face traffic from both human visitors and AI systems such as crawlers and agents. The piece frames this dual audience as a trend affecting how sites are built, measured, and managed. No further article text was available, so specific findings are not known.

Akamai Blog · Aug 17, 2026AI industry