OpenAI to test labeled visual ads in ChatGPT image generation

OpenAI will test labeled U.S. ChatGPT visual ads during image generation later this month while expanding advertiser measurement.

OpenAI said it will test labeled visual ads for U.S. ChatGPT users later this month during image generation, starting with an initial group of advertisers, and that the ads will not influence answers. All four reports cite ChatGPT reaching 1.2 billion people weekly. Sources differ on placement: OpenAI News and BleepingComputer describe visual ads kept separate from the image being created; The Decoder says labeled display ads—product carousels or rows—appear below the image on the loading screen; TechCrunch says labeled visual display ads appear beside or alongside image-generation results. Measurement connections named include Hightouch, Tealium, and LiveRamp; attribution partners include AppsFlyer, Adjust, and Branch, with only OpenAI News also naming Triple Whale, and only The Decoder naming geo-experiment partners Haus, Measured, and WorkMagic. The Decoder alone reports ads already running in more than 40 countries, a $1 billion annualized ad-revenue run rate, and a $100 billion target by 2030. TechCrunch adds that ads already support free and low-cost tiers and previously expanded to India, and that a global rollout could eventually reach the 1.2 billion weekly users; brand-suitability pilots with DoubleVerify and Integral Ad Science are described as not accessing private conversations.

• OpenAI will test labeled visual ads for U.S. ChatGPT users later this month during image generation, starting with an initial group of advertisers.
• OpenAI says the ads will not influence answers and will be kept separate from generated images.
• All four reports say ChatGPT reaches 1.2 billion people weekly.
• Placement differs: The Decoder says product carousels or rows appear below the image on the loading screen; TechCrunch says ads appear beside image-generation results; OpenAI News and BleepingComputer describe visual ads during generation,…
• Named measurement connections are Hightouch, Tealium, and LiveRamp; attribution partners include AppsFlyer, Adjust, and Branch, with only OpenAI News also naming Triple Whale.
• Only The Decoder names geo-experiment partners Haus, Measured, and WorkMagic, and cites ads in more than 40 countries, a $1 billion annualized ad-revenue run rate, and a $100 billion target by 2030.
• Brand-suitability pilots with DoubleVerify and Integral Ad Science are described as not accessing private user conversations.
• TechCrunch says ads already support free and low-cost tiers, previously expanded to India, and that a global rollout could eventually reach 1.2 billion weekly users.