OpenAI opens ChatGPT Business Hub and verified agents

OpenAI’s beta Business Hub lets eligible U.S. businesses publish verified profiles and answer customers through labeled Business Agents.

OpenAI launched a beta Business Hub so companies can claim an organization, get verified, and keep product and service information current inside ChatGPT. Eligible U.S. e-commerce and online service businesses can also run a Business Agent that answers questions about offerings and product differences when the business appears in a response. Those chats are labeled and kept separate from the main conversation. Businesses can set agent instructions and supply context; the hub shows limited metrics such as profile views, mentions, discovery topics, and website clicks. OpenAI said verification methods vary by business type and market but did not specify them, calling the launch an early step, and previously retired a commission-based in-chat checkout with a cart in March, according to TechCrunch.