YouTube unveils AI creator tools and Gemini-powered custom feeds at Made on YouTube event

At its Made on YouTube event, YouTube announced AI tools for creators — draft feedback, generated thumbnails and titles, a channel-optimization agent, A/B testing, and Gemini editing — plus Gemini-powered custom recommendation feeds for viewers rolling out…

YouTube used its Made on YouTube event to announce a broad set of AI features. For creators, Studio gains Ask Studio on mobile, a research feed, AI feedback on drafts — which The Decoder describes as a storytelling assistant that analyzes scripts and rough cuts for pacing and structure — AI-generated thumbnails and titles, dynamic thumbnails, A/B testing, an optimization agent that suggests thumbnail and title updates for older videos around trending topics, and AI-generated pitch decks for brand partnerships. Gemini, available since August 2026, is being built into Shorts and YouTube Create as a chat editor that rearranges frames, trims clips, and syncs music, alongside an English-to-Spanish live translation launch and tests of AI comment moderation and voice-recognition deepfake checks. For viewers, custom feeds powered by Google's Gemini let users describe desired content in natural language, with feeds pinned as separate tabs on the home page; rollout starts next month on web and mobile with support for multiple feeds. Sources disagree on two details: The Verge and The Decoder say A/B testing covers up to three video versions per upload while TechCrunch says the feature compares opening hooks, and dynamic thumbnails are described either as different options for audience segments (TechCrunch) or automatic selection among three preview images (The Decoder). YouTube says 72 percent of US creators aged 14 to 44 already use AI, and The Verge reports the company framed the tools as efficiency aids amid creator concern that AI could replace their work.

• Announced at YouTube's Made on YouTube event; reports published 2026-09-23 (TechCrunch, The Verge, The Decoder).
• Ask Studio AI expanded to mobile, and a research feed added for creators (TechCrunch).
• Draft feedback — called a storytelling assistant by The Decoder — analyzes scripts and rough cuts and suggests pacing and structure changes (TechCrunch, The Decoder).
• AI generates thumbnails and titles based on video content (TechCrunch).
• Dynamic thumbnails: TechCrunch says different options are shown to audience segments; The Decoder says the feature selects among three preview images — sources disagree.
• A/B testing: The Verge and The Decoder say creators can test up to three video versions per upload; TechCrunch says the expanded feature compares video opening hooks — sources disagree.
• An AI agent optimizes channels by suggesting thumbnail and title updates for older videos based on trending topics (The Verge).
• Creators can use AI to generate pitch decks for brand partnerships (The Verge).