Study tracks data flows from 50 free-to-play Android puzzle games
More than 16 GB of traffic showed ad-blocking DNS cut flows, while opting out sometimes increased them; measurements are public.
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Can We Stop The Ads? Taxonomy and Characterization of Smartphone Splash Ads and Existing Countermeasures
Study of 108 ad-defense implementations finds only one tool blocked splash-ad navigation across ten popular apps, and it required Accessibility permission.