Does AI Save Time on Product Design? A Randomized Controlled Experiment of AI Prompt-to-Design Workflows
A 100-person trial found Figma Make cut design-task time about 20%, more so for product managers.
Researchers ran a randomized controlled trial with 50 product designers and 50 product managers to test prompt-to-design workflows. Participants attempted three standardized design tasks with or without access to Figma Make. Among people who finished, Figma Make was associated with about 20% shorter completion times, with larger gains for product managers. The authors say benefits for professional designers may depend on the task.
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