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Muse Spark

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Meta bets on AI agent Muse to catch up in AI race

Meta launched Muse, a free personal AI agent in the US that autonomously shops, emails, and plans trips, powered by its in-house Muse Spark model.

Meta unveiled Muse, a consumer personal AI agent that handles tasks like online shopping, emailing, and trip planning, continues working in the background, and requests approval for purchases. It launches in the US on iOS, Android, and muse.ai, is free for most users with unspecified paid tiers, and runs on Meta's in-house Muse Spark model. Muse executes on a cloud virtual machine with a Sentinel agent policing outbound actions, and Meta promises an encrypted confidential VM later this year plus 1Password, Shop Pay, and Stripe Link support. The launch is positioned as the centerpiece of Meta's effort to catch up with OpenAI, Anthropic, and Google.

The Verge · AI · 7d agoAI industry 3 sources1

Meta debuts its Muse AI agent. Will consumers trust it?

Meta launched Muse, a consumer AI agent powered by Muse Spark that connects to users' apps to execute tasks like emailing, booking travel, and payments.

Meta introduced Muse, a personal AI agent for US users that connects to email, calendars, payments, shopping, and other services to execute tasks such as booking travel, lowering bills, and completing purchases via Link by Stripe. The agent runs in a dedicated Muse Secure VM with a separate Sentinel agent kept apart at the system level, and Meta claims it cannot see passwords or payment data and does not share conversations with ad systems. Muse is free to start, with Power ($20/month) and Maximum ($100/month) subscription tiers, and is available on the web, iOS, Android, and WhatsApp, with Meta AI glasses support planned. The launch follows Meta's $18 billion multistate consumer-harms settlement and comes as rivals like Gemini Spark and Claude Cowork push agentic AI.

TechCrunch · AI · 7d agoAI industry 3 sources1

Meta is paying to peek at how you use their latest AI model

Meta offers roughly 95% discounts on Muse Spark token pricing for customers who share prompts and outputs to train future models.

Meta's contributor pricing tier for its Muse Spark agentic coding model cuts input token costs from $1.25 to $0.10 per million and output tokens from $4.25 to $0.20 per million in exchange for access to user prompts and outputs. The move reflects labs' difficulty obtaining training data for agentic workflows, following Meta's paused employee computer-usage tracking initiative. Analysts note the incentive could push enterprises to clarify which data is shareable, and it fits broader price competition against Anthropic's Fable and Mythos models and OpenAI's July price cuts.

TechCrunch · AI · 12d agoAI industry

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vendor Meta 3ai model Muse Spark 3product WhatsApp 2product Muse 2organization Google 1organization OpenAI 1organization Princeton University 1product ChatGPT Pro 1product Link by Stripe 1product Meta AI glasses 1product Muse Secure VM 1vendor 1Password 1vendor Anthropic 1vendor OpenAI 1vendor Shopify 1ai model Fable 1
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