Snap tries to make the case again for its $2,200 smart glasses
Snap unveiled new features for its $2,200 Specs smart glasses, including an anticipatory AI system and enterprise partnerships with Amazon, Salesforce, and Nvidia.
At a Los Angeles event, Snap showcased updates for its Specs smart glasses, which launched earlier in 2026 at $2,200 to a mixed reception. The headline announcement was Specs Intelligence, an "anticipatory AI" system that builds an understanding of user goals and routines and works with iPhones and Macs independently of the glasses. Snap also launched Specs for Enterprise with partnerships including Amazon, Salesforce, and Nvidia, an NBA/WNBA AR training app, and a Verizon cellular connectivity package costing $10/month for Verizon customers and $20/month otherwise. The devices will ship later this fall after an October pop-up in Los Angeles.