Snap tries to make the case again for its $2,200 smart glasses
Snap unveiled new features for its $2,200 Specs smart glasses, including an anticipatory AI system and enterprise partnerships with Amazon, Salesforce, and Nvidia.
At a Los Angeles event, Snap showcased updates for its Specs smart glasses, which launched earlier in 2026 at $2,200 to a mixed reception. The headline announcement was Specs Intelligence, an "anticipatory AI" system that builds an understanding of user goals and routines and works with iPhones and Macs independently of the glasses. Snap also launched Specs for Enterprise with partnerships including Amazon, Salesforce, and Nvidia, an NBA/WNBA AR training app, and a Verizon cellular connectivity package costing $10/month for Verizon customers and $20/month otherwise. The devices will ship later this fall after an October pop-up in Los Angeles.
- Specs Intelligence is an AI productivity layer that pairs with user devices, not just the glasses
- Specs for Enterprise targets IT workflows with device management and security controls
- Cellular connectivity via Verizon costs $10-20 per month with a charging case
- HBO Max and Spotify integrations add entertainment options to Specs
- Specs glasses cost $2,200 and ship later this fall
- Products
- SpecsSpecs Intelligence
From the original article
4 min read at techcrunch.com
Since Specs' debut earlier this year, Snap has clearly been looking for an opportunity to explain why the smart glasses deserve to exist.
By Lucas Ropek · techcrunch.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.