Losing gamblers pushed to bet more by DraftKings’ AI, report says
Reports say DraftKings' machine-learning promotions targeted bettors likely to lose more money.
The New York Times and ProPublica reported that DraftKings used a machine-learning model, developed from about 2023, to estimate which customers would lose more after receiving promotions and to target them with offers. A ProPublica journalist who lost nearly $1,800 in one evening later received a VIP invitation as losses mounted. Former employees said a separate model intended to flag harmful gambling was shut down before its demo. DraftKings said its promotions reward engagement rather than losses.
- The Times says DraftKings scored customers by how promotions would increase losses.
- A ProPublica reporter who lost about $1,800 was later offered VIP status.
- Employees said a model to flag harmful gambling was canceled before a demo.
From the original article
3 min read at malwarebytes.com
Betting site DraftKings has been accused of using AI to target gamblers likely to lose more after receiving promotions. The company disputes the findings.
By @malwarebytes · malwarebytes.com
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