Reddit shifts toward a logged-in experience as search traffic falls
Original title: As search traffic dries up, Reddit announces it’s shifting to a logged-in experience
Q3 global daily users were flat at 130.3 million, while U.S. daily users fell to 50.7 million.
Reddit said in third-quarter earnings that it will move toward a primarily logged-in experience as Google and AI search reduce referrals. The company said the change is meant to limit AI scraping, support data-licensing deals, and improve ad targeting as U.S. daily users decline. Tests begin in selected markets outside the United States in the fourth quarter, with no worldwide timeline. Logged-out access, anonymity, and a rebuilt incognito mode are expected to remain.
Unconfirmed: Reddit warned daily users could fall by a low-double-digit percentage next quarter if the referral trend continues, but that outcome is not confirmed.
- U.S. daily active users fell from 53.2 million in Q2 to 50.7 million.
- Search referrals dropped by more than 1 million a week on average in October.
- Revenue rose 53% year over year to $895 million, above about $875 million expected.
- Non-advertising revenue, including AI data licensing, grew 35% to $48 million.
- CEO Steve Huffman said logged-in and logged-out boundaries remain unresolved.
- Countries
- United States
From the original article
4 min read at techcrunch.com
As AI transforms how people find information online, Reddit is rethinking its open-web roots to protect its audience and business.
By Sarah Perez · techcrunch.com
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