Reddit will require login, testing first outside the US
Original title: Reddit will force everyone to log in
Huffman says most unauthorized access is logged out; October search referrals fell by more than 1 million a week.
Reddit will require users to log in, starting with tests in select markets outside the US in the coming months, CEO Steve Huffman said with Q3 2026 earnings. There is no date for a global rollout or a description of what logged-out visitors will see. Huffman says the change protects Reddit data and supports ads, while the company will still license data, including deals with OpenAI and Google in 2024. Search traffic was down meaningfully in Q3, with logged-out and web traffic hit hardest.
Unconfirmed: No timeline or logged-out behavior is defined for a full rollout.
- Tests begin in select non-US markets in the coming months.
- Huffman says the vast majority of unauthorized access is logged out.
- October search traffic dropped by more than 1 million referrals a week.
- App and logged-in daily users account for over 80% of monetization.
- Reddit is also rereleasing incognito mode in its app.
- Products
- Countries
- United States
From the original article
2 min read at theverge.com
Reddit is announcing a huge shift: It’s going to start requiring users to log in. Right now, you can browse Reddit without having an account, and the site is generally a great resource for crowdsourced information on a whole range of topics. I know I’m not the only person who appends “reddit” to a lot of Google searches to find answers to things written by actual humans instead of robots .
By timpera · theverge.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.