Meta’s Muse reaches 10 million U.S. downloads in 40 days
Original title: Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
Sensor Tower counts 10.9 million downloads since September, with U.S. 7-day retention at 30%, above cited AI rivals.
Sensor Tower says Meta's AI companion Muse reached 10.9 million downloads since its September debut, 10.2 million of them in the United States, within about 40 days. Only 11 other apps have hit 10 million U.S. downloads that quickly; the latest was Threads in July 2023. U.S. retention was 30% after 7 days and 23% after 14 days, above averages the firm cites for ChatGPT, Claude and Grok. Daily active users reached 2.5 million on October 16.
Unconfirmed: Download, retention and ad-spend figures are Sensor Tower estimates.
- Meta put 39% of its October ad spend toward Muse, up from 23% in September.
- ChatGPT had 3.7 million U.S. downloads in its first 40 days, Sensor Tower says.
- Grok and Claude had 500,000 and 200,000 U.S. downloads in that window.
- Muse is available only in the U.S. and Canada; ChatGPT reached about 15 million global downloads.
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From the original article
3 min read at techcrunch.com
Meta's AI companion Muse has surpassed 10 million U. S. downloads in its first 40 days, joining an exclusive group of apps that includes Threads.
By Sarah Perez · techcrunch.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.