Meta says Muse AI app has passed 10 million users
Original title: Meta says Muse has over 10M users, with shopping a top activity
About 25% of people who set up Muse use it daily, and shopping users average purchases over $200.
Meta said on its third-quarter earnings call that the Muse AI app has more than 10 million users, confirming earlier Sensor Tower estimates. Zuckerberg said about 25% of people who set Muse up now use it daily. More than a quarter of engaged users who shopped through the agent averaged purchases above $200 via Plaid. Meta plans to keep Muse free for most people, take a cut of commerce, charge for advanced models, and improve cost efficiency by more than 10x within a year.
Unconfirmed: Usage, purchase size, and profitability figures are Meta's statements and forecasts from the earnings call.
- Zuckerberg said Plaid had not seen similar connector activity elsewhere.
- Muse Secure VM protects data; a planned Confidential VM would hide content from Meta.
- Meta is building capacity to serve more than a billion people.
- Reality Labs losses are expected to fall from $19.1 billion in 2025 to $15 billion this year.
- Zuckerberg described a Muse network where agents interact with friends, family, and businesses.
- Vendors
- Meta
- Organizations
- PlaidSensor TowerReality Labs
- AI models
- Muse
From the original article
3 min read at techcrunch.com
Meta Muse users are adopting the app for shopping and personal productivity, the company said during Q3 earnings. The AI app now has over 10M users.
By Sarah Perez · techcrunch.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.