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Meta says Muse passed 10 million users, with shopping a top use

2 sources · 3 articlesFirst reported Updated ()
What's new

October 22: The Verge describes Zuckerberg’s plan for Muse agents to handle shopping, relationships and transactions, and says Meta expects the app to be highly profitable within a few years.

Merged summary · x-ai/grok-4.7 · rewritten as coverage arrivesSummaries by Vani AI

Meta says Muse has more than 10 million users, about a quarter active daily, after a fast U.S. launch.

Meta said on its third-quarter earnings call that the Muse AI app has more than 10 million users, confirming Sensor Tower estimates from earlier in the week. Sensor Tower counted 10.9 million downloads since the September debut, 10.2 million in the United States, within about 40 days, and 2.5 million daily active users on October 16. Zuckerberg said about 25% of people who set Muse up use it daily. More than a quarter of engaged shoppers averaged purchases above $200 via Plaid; The Verge instead describes average spending above $200 per transaction. Meta plans to keep Muse free for most people, take a cut of commerce, and charge for advanced models.

Key facts
  • Sensor Tower: 30% U.S. retention after 7 days and 23% after 14 days.
  • Only 11 other apps hit 10 million U.S. downloads that fast; Threads was last, in July 2023.
  • Meta directed 39% of October ad spend to Muse, up from 23% in September.
  • ChatGPT had 3.7 million U.S. downloads in its first 40 days, Sensor Tower says.
  • Meta targets more than 10x cost-efficiency gains within a year and capacity for over a billion people.
  • Reality Labs losses are expected to fall from $19.1 billion in 2025 to $15 billion this year.
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Timeline

dated events in the reporting · oldest first
  1. Oct 16, 2026Muse daily active users reached 2.5 million. · TechCrunch

What each outlet adds

beyond the shared facts
  • TechCrunchSensor Tower download, retention, rival and ad-spend figures.
  • TechCrunchEarnings plans: commerce cut, paid models, Secure and Confidential VMs.
  • The VergeFrames Muse agents as a future social and commerce network.
Vendors
Meta
Products
Muse
Organizations
PlaidSensor TowerReality Labs
Countries
United StatesCanada
AI models
Musemuse

Coverage

oldest first · one row per article · UTC
  1. · 5d ago TechCrunch · AIFirst report

    Meta’s Muse reaches 10 million U.S. downloads in 40 days

    Sensor Tower counts 10.9 million downloads since September, with U.S. 7-day retention at 30%, above cited AI rivals.

  2. · 3d ago TechCrunch · AI

    Meta says Muse AI app has passed 10 million users

    About 25% of people who set up Muse use it daily, and shopping users average purchases over $200.

  3. · 3d ago The Verge · AI

    Meta predicts billions of AI agents in Muse network

    10 million Muse users in US and Canada with quarter daily active and $200 average purchase spend.