Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India
Google is testing direct Flipkart checkout inside Gemini and AI Mode for a limited set of Indian shoppers.
Google is testing a limited way for some shoppers in India to buy select Flipkart products—smartphones, electronics, and accessories—through a Buy button in Gemini and AI Mode. Tapping Buy opens a Flipkart-branded checkout without leaving the AI interface, with a broader rollout planned later in October ahead of India's festive shopping season. The flow differs from Google's earlier Universal Commerce Protocol demo of a Google-hosted checkout. Amazon listings shown alongside Flipkart did not offer in-interface purchase; Google invested about $350 million in Flipkart in 2024.
- Limited test adds a Buy button on select Flipkart listings in Gemini and AI Mode.
- Checkout is Flipkart-branded, not Google's hosted Universal Commerce Protocol flow.
- Broader India rollout is planned later in October, ahead of festive sales.
- Google invested about $350 million in Flipkart in 2024.
From the original article
3 min read at techcrunch.com
The limited test covers select products and users, with a broader rollout planned for later in October.
By Jagmeet Singh · techcrunch.com
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