Acer CEO says memory makers are hyping 2030 shortage fears to protect margins
Acer's CEO says memory makers are exaggerating a shortage through 2030 to protect margins, expecting PC prices to fall after 2027.
Acer chairperson and CEO Jason Chen told DigiTimes he expects component prices to start reversing in the second half of 2027. He said only high-end DDR5 parts such as LPDDR5X-9600 and niche CPUs, including Nvidia’s N1 and N1X, are in short supply. PC prices may still rise 5% to 20% by the end of 2026, plateau in the first half of 2027, then decline. That contrasts with SK hynix and Adata warnings of DRAM shortages lasting until 2030 or longer, after memory prices climbed about 500% in 12 months amid AI demand.
- Acer CEO Jason Chen expects component prices to reverse in the second half of 2027.
- He says only high-end DDR5 such as LPDDR5X-9600 and niche Nvidia CPUs are scarce.
- PC prices may still rise 5-20% by year-end, then plateau before declining.
- SK hynix and Adata have warned of multi-year DRAM shortages tied to AI demand.
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Acer chairperson and CEO Jason Chen is expecting that prices for components will start reversing in the latter half of next year. According to DigiTimes, Chen told reporters that only high-end DDR5 parts like LPDDR5X-9600 and niche CPUs like Nvidia’s N1 and N1X chips are in short supply. Since supplier pricing lags consumer pricing by about a few months, he also added that PC prices will still rise between 5% and 20% towards the end of this year, plateau by the first half of 2027, before finally declining after years of AI-drive hikes.
The AI boom has driven shortages for various PC components, beginning with GPUs in late 2022, before expanding to memory chips by late 2025. This made memory prices climb 500% in 12 months, although the increases have seemingly cooled as consumers refuse to absorb further hikes. Some memory companies like SK hynix are saying that the shortage will be worse next year and that it won’t be until 2030 before pricing will start to normalize. The Adata chief even said that the DRAM shortage would last another 10 years. This is plausibly true, especially as HBM demand from AI hyperscalers remains strong, and the various memory chip fabs under construction aren’t expected to come online until the 2030s.
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Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.
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