Disney+ changes subscriber agreement to allow ads on every plan
Disney+ updated its subscriber agreement to permit ads before and after content on every plan, ending ad-free streaming even for Premium subscribers.
Disney+ now allows promotional content, sponsorships, and advertisements before and after playback on all subscription tiers, including the $18.99 Premium plan originally sold as ad-free. Live events and linear channels will include commercial breaks regardless of plan, with only Junior Mode profiles exempt. Subscribers must accept the updated terms via an on-screen prompt, and ad blockers may cause playback to shut down.
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Disney+ has updated its subscriber agreement to allow advertising before and after movies and shows across every subscription tier. The change quietly ends completely ad-free streaming on the platform, even for those paying top dollar.
That includes the Premium plan, which costs $18.99 a month and was originally sold on the promise of an uninterrupted viewing experience.
Subscribers now face an on-screen prompt when logging in, requiring them to actively accept the updated terms before they can keep watching.
Premium subscribers lose commercial free streaming
In an email sent out to subscribers, Disney confirmed that all plans may now include promotional content, sponsorships and advertisements before and after playback. Disney also noted in an update on its official support page that live events and linear channels will feature regular commercial breaks regardless of plan type.
Email from Disney+ (GB) in relation to the new ADs
The only exception to the rule is Junior Mode profiles, which will remain completely free of commercial advertising and sponsor placements.
Subscribers are also warned that they may not be able to skip certain promotions, and using an ad blocker could cause playback to shut down entirely. The agreement stresses that the company does not guarantee any specific amount or frequency of marketing on any tier.
The ad-supported Basic plan currently sits at $11.99 a month, meaning the $7 price gap between tiers buys a lot less value than it used to.
It follows a rough stretch for the platform, after we covered how Disney+ subscribers canceled in droves when annual prices jumped from $79.99 to $159.99 for select customers.
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