Disney raises Disney+ and Hulu prices as ads reach every tier
Original title: Disney Raising Prices Days After Confirming Ads Will Now Show Up on Every Tier
Premium plans rise from $18.99 to $21.49 on September 23; ad-supported standalones go from $11.99 to $12.49.
A streaming-ratings column says Disney+ had no original in Nielsen’s first-half 2026 Top 20 and no main-ceremony Emmy wins. Against that backdrop it reports subscription increases and fine-print changes that put ads on every tier, including Premium. New subscribers see the higher Disney+ and Hulu prices immediately; the excerpt says existing customers are charged later.
Unconfirmed: The excerpt cuts off before stating when existing customers are billed the new prices.
- Disney+ Premium and Hulu Premium rise from $18.99 to $21.49, a 13% increase.
- The Disney+/Hulu Premium bundle moves from $19.99 to $21.99.
- Ad-supported standalones rise from $11.99 to $12.49; the ads bundle stays $12.99.
- ESPN Unlimited rises from $29.99 to $31.99, effective September 17.
- Daredevil: Born Again led Disney+ originals at 3.6 billion minutes, the column says.
- Products
- Disney+HuluESPN Unlimited
- Organizations
- Disney
From the original article
6 min read at tvfandomlounge.com
Disney+ Originals Can’t Crack the Emmys or Nielsen’s Top 20, But the Streamer Makes Sure Nobody Misses Out on Ads, Even on Premium Twice a year, Nielsen pulls back the curtain on what America has actually been watching, and the numbers for the first-half of 2026 were revealed recently.
By robtherobber · tvfandomlounge.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.