Reddit CEO says Google AI Mode sends no search traffic to sites
Original title: Google's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
Shares fell over 25 percent after Huffman said weekly Google referrals dropped by more than one million in October.
Reddit CEO Steve Huffman said the company lost more than one million Google search referrals a week in October and blamed AI Overviews and AI Mode. He said AI Mode does not drive traffic for Reddit or, as far as he knows, for anybody else. Reddit is testing login walls outside the United States and is still in data-licensing talks with AI providers.
Unconfirmed: Huffman’s claim that AI Mode drives traffic for nobody is his assessment, not independently measured.
- Shares dropped over 25 percent despite strong earnings.
- Reddit says demand is unchanged and Google stopped sending users.
- Login walls outside the U.S. are meant to curb scraping.
- Further licensing deals are uncertain; Reddit already had a Google deal.
- Vendors
- Products
- AI ModeAI Overviews
- Victims
From the original article
1 min read at the-decoder.com
Reddit lost over one million Google search referrals per week in October, CEO Steve Huffman said. The stock dropped more than 25 percent despite strong earnings. Huffman blames Google's AI Overviews and AI Mode for driving zero traffic to external sites.
By Matthias Bastian · the-decoder.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.