Google expands AI Mode search ads to international markets
Original title: Google expands AI Search ads globally as core ad growth slows
Alphabet reported $127.6 billion in quarterly revenue, while Search ad growth slowed to 12% from 17%.
On Alphabet’s third-quarter earnings call, Google said it is scaling ads in AI Overviews and AI Mode and taking that monetization global for the first time, including multi-turn ads in the U.S. Search advertising grew 12% year over year, down from 17% the prior quarter, and shares fell 8% after the results. Google Cloud revenue rose 103% to $30.7 billion.
Unconfirmed: Click-through and relevance claims for the new ad formats come only from Google.
- Alphabet revenue was $127.6 billion, up 25% year over year.
- Google Services revenue was $96.3 billion, up 11%.
- Google Cloud revenue was $30.7 billion, up 103%.
- Pichai said AI Mode queries average three times longer than traditional searches.
- Google says it has surpassed 50 billion visual searches per month.
- Vendors
- Products
- AI ModeAI OverviewsGoogle Search
- Organizations
- Alphabet
From the original article
2 min read at techcrunch.comThe announcement came alongside parent company Alphabet's third-quarter earnings report, which saw revenue grow 25% year over year to $127. 6 billion.
By Lauren Forristal · techcrunch.com
A short excerpt; the article and its images belong to the publisher. Summary, key facts and assessment above are AI-written from the article and can be wrong.