Flipsnack grows product signups with ChatGPT Ads conversion optimization
Original title: Flipsnack grows product signups with conversion optimization
ChatGPT Ads campaigns lowered cost per registration by 75% and increased registrations by 310% for Flipsnack.
Flipsnack shifted five US ChatGPT Ads campaigns from clicks to conversions, directing traffic to signup flows for its visual document creation platform. Registrations rose 310% while cost per registration fell 75% with unchanged daily budgets. Targeted campaigns connected Flipsnack to specific business needs like catalogs and sales presentations.
- 75% lower cost per registration
- 310% more registrations
- Conversion-focused campaigns replaced clicks objective
- Separate campaigns for Magazine, Catalog, Brochure, Sales Enablement, Real Estate, Hospitality
- Signup flow became primary metric for visual product experience
From the original article
4 min read at openai.comFlipsnack focused its ChatGPT Ads campaigns on getting people to try its product, growing registrations while lowering the cost per signup.
openai.com
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